The messages nobody should be typing twice.
Most of what a business sends on WhatsApp is not a conversation at all. It is the same message with a different name and number in it: order confirmed, appointment tomorrow at four, payment of this amount is due, here is your code. Automation means your own system sends those the instant the event happens, instead of somebody copying details into WhatsApp an hour later.
In practice that is an event hitting our API and a template going out. An order is placed and the confirmation leaves immediately. An appointment is twenty-four hours away and the reminder fires. An invoice crosses its due date and the follow-up goes without anybody deciding to chase it. If you have no system to trigger from, scheduled sends from a spreadsheet upload cover most of the same ground.
The payoff for a Kolkata business is usually measured in the work that stops happening: fewer status calls to answer, fewer no-shows to re-book, fewer overdue invoices to chase manually. The messages themselves are cheap. The staff time they replace is not.
- Triggered by your own events order placed, payment received, appointment booked, status changed — your system calls our API and the message goes.
- Reminder sequences with timing twenty-four hours before, an hour before, on the day. Set once and they run.
- Scheduled and bulk sends no integration needed: upload a sheet, pick a template and a time, and let it run.
- Replies come back to a human an automated message that gets answered lands in the shared inbox, assigned to whoever handles it.
- Delivery visible per message sent, delivered, read or failed against every single send, exportable for reconciliation.