DLT registration & template filing — free with every plan

Promotional SMS service in India

Promotional SMS carries your offer, your sale, your new launch. The list is scrubbed against the national DND registry before dispatch, so you never pay to hit numbers the operator was always going to refuse.

Automatic DND scrubbingNo credit charge for DNDExcel & CSV uploadScheduled campaigns9 AM – 9 PM window
📢Promotional SMS

Campaigns that go out clean, and only bill for real numbers.

The hidden cost in bulk SMS is not the rate, it is the list. A purchased database of two lakh numbers will be substantially DND, a slice of it invalid, and a further slice duplicated across three files. Charge for all of it and the effective cost per delivered message is nothing like the headline rate. Our panel scrubs the DND registry, removes duplicates and strips invalid numbers before dispatch, and deducts credits only for numbers actually attempted.

The rest of it is campaign hygiene. Promotional traffic is allowed between 9 AM and 9 PM under TRAI norms, so a festive blast is scheduled rather than fired at midnight; contact groups let you message one city or one branch instead of the whole file; and the report afterwards splits delivery by operator, which is how you find out that a weak result was a network and not your creative.

  • Automatic DND scrubbing — credits are used only for numbers actually attempted.
  • Excel or CSV upload with duplicate removal and invalid-number cleaning built in.
  • Scheduled campaigns — queue a festive blast weeks ahead, down to the minute.
  • Contact groups so you can message one city, one branch or one segment at a time.
  • Operator-wise analytics — sent, delivered and failed, split by Airtel, Jio, Vi and BSNL.
How it works

From enquiry to first message, usually the same day.

File a promotional template

Promotional content is registered in the Promotional category against your sender ID. We draft it so the offer still reads well inside the wording operators accept.

Upload and clean the list

Excel or CSV in; duplicates and invalid numbers out; DND numbers scrubbed. The panel tells you how many numbers survived before you spend a credit.

Schedule inside the window

Pick the date and the minute. Campaigns are queued and load-balanced across operator binds rather than dumped at once.

Read the operator split

Delivered, failed and pending per operator, exportable, so the next campaign is planned on evidence rather than on a feeling.

Pricing

What it costs, written down.

Rates are quoted excluding GST; the amount you actually pay includes 18% GST and is worked out for you in the table. No setup fee, and a GST invoice for everything.

Promotional SMS pricing
VolumeRate per SMS (ex GST)Base amount You pay (incl. 18% GST)Validity
5,000 SMS₹0.27₹1,350₹1,5931 year
10,000 SMS₹0.25₹2,500₹2,9501 year
25,000 SMS₹0.24₹6,000₹7,0801 year
50,000 SMS₹0.19₹9,500₹11,2101 year
1 Lakh SMS₹0.17₹17,000₹20,0601 year
2 Lakh SMS₹0.17₹34,000₹40,1201 year
5 Lakh SMS₹0.15₹75,000₹88,5001 year
10 Lakh SMS₹0.14₹1,40,000₹1,65,2001 year

Non-DND numbers only, 9 AM to 9 PM. Credits are not deducted for numbers on DND.

Full slab table, GST working and every other service rate on the promotional sms price — or see the complete price list.

Where it is used

The jobs it actually gets hired for.

🎉Sales and festive pushes

The campaigns with a date on them, where arriving the evening before matters more than the copy.

  • Festive and EOSS sales
  • Discount and coupon codes
  • Flash-sale announcements

🏫Admissions and enrolment

Seasonal drives where the audience is parents, not app users.

  • Admission open notices
  • Open-day invitations
  • Scholarship and fee deadlines

🔄Re-engagement

Reaching the customers who stopped opening email and never installed the app.

  • Dormant-customer win-back
  • Loyalty points expiry
  • New stock arrival
☛

Why we may talk you out of buying a database

A rented list of two lakh strangers is mostly DND, mostly cold, and occasionally a complaint to TRAI. The same spend aimed at your own billing list — people who have already paid you once — is the campaign that actually earns. We would rather say that before selling you the credits than after.

FAQ

Promotional SMS, answered.

Why are my promotional SMS not reaching some numbers?

Promotional routes are scrubbed against the national DND registry, so numbers registered on DND are filtered out before dispatch. That is a regulatory requirement, not a route problem. We do not deduct credits for those numbers, and the report shows how many were removed.

What time can promotional SMS be sent in India?

Between 9 AM and 9 PM, as per TRAI norms. The panel holds a campaign scheduled outside that window until the next permitted slot rather than failing it.

Do I get charged for numbers on DND?

No. Credits are deducted only for numbers that are actually attempted. A list that is sixty per cent DND consumes roughly forty per cent of the credits you expected, and the campaign report breaks that down for you.

Can I send promotional SMS with my brand name as the sender?

Yes — a six-character alphabetic sender ID registered on DLT, so the message shows your brand rather than a number. The same header can carry both promotional and transactional templates, filed in their separate categories.

What does promotional SMS cost?

From Rs 0.27 per SMS excluding GST at the five-thousand slab down to Rs 0.14 at ten lakh. Every slab with the GST-inclusive total is on the promotional SMS pricing page.

Enquiry & quote

Tell us what you need. We reply the same day.

Send your requirement and our team will set up a free test account with live credits, help you file your DLT header and templates, and share a written quote.

Send your requirement

We reply with a price, and set up free test credits so you can check delivery before you pay.

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